I believe when something becomes so popular that it actually becomes huge without few or any sociological factors, it is usually a marketing and P.R. campaign that aids it to become so successful. In other words, anything can become popular as long as it’s marketed enough and it is done so well that it becomes relevant. Sometimes, a band can become huge if they are able to market themselves to a group of people that will LOVE what they do, sometimes a huge corporate marketing machine is not needed, if the individuals themselves can be more influential than any corporate P.R. campaign. Although, nothing is an exact science, there have been some instances when trends do arise randomly and it is in a moment when something new and different is needed, when this occurs this exciting new thing will give way to a new trend. Sometimes, a trend does not have to be entirely new for it to become relevant, in some cases if an item is being marketed in a completely new and different way then it will become highly successful. Thank you so much for your insightful question Doe! I’m always trying to find and analyze trends in new and different ways :)

Much love always,
Glendy

To me, most trends seem accidental. Some trends are deliberately created, but even those almost always start out with an accident. Here’s a music example: a small record label takes a risk on an emo band. They don’t expect them to go huge, but they do. Next thing, all other labels start to sign emo bands, and before we know it, we have the “emo” trend.

I tend to think almost anything has trend potential – pompoms, vampires, synthpop. All it takes is one movie/book/person to do it exceptionally well & inspire a trail of imitators. After all, what is a trend but a chain reaction?

I know you approach it from a sociological angle, but what do you think of this business approach?

I’m glad you liked my post and Bram Stoker’s Dracula is my favorite vampire movie, I love the fashion in the film and Winona Ryder’s dresses are superb!

Much love,
Glendy

Wonderful post, so well thought out. Love the correlation between real world anxieties and the pop culture reactions. Love this piece!